ABOUT US
WHY BASELINE FINANCIAL?
One question we’re often asked is why we chose the name Baseline Financial.
The term baseline reflects our belief that every strong financial decision starts with a solid foundation. Think of it like building blocks – if the baseline isn’t strong, everything else can fall over. That’s why we focus first on the fundamentals: understanding your current position, clarifying your goals, and identifying the building blocks needed to support them. From there, we help you build with confidence, whether that’s buying a home, refinancing, or growing an investment portfolio.
While Baseline Financial is grounded in strong local values, our services extend across Australia. We specialise in helping both investors and owner-occupiers, providing personalised guidance whether we meet in person or connect remotely via phone or video. No matter where you’re based, our focus remains the same – clear advice, trusted support, and long-term financial outcomes.
OUR MISSION
At Baseline Financial, our focus is on giving you clarity and confidence after every conversation. We put ourselves in your shoes, making sure you understand your options so you can make informed decisions about your home loan.
We offer tailored mortgage broking services and access to a broad panel of lenders, guiding you through the loan process from start to finish. Whether you’re purchasing your first home, upgrading, refinancing, or investing, Baseline Financial is here to help you secure a loan that aligns with your goals and your life.
MEET ARI
Ari is a Chartered Accountant with experience at Ernst & Young and one of Australia’s largest family offices, focused on property development. He has consulted for some of the country’s leading real estate developers, undertaken complex valuations, feasibility analysis and assisted with the planning and delivery of thousands of apartments with a combined end value of over $1 billion.
By age 30, Ari had built a personal property portfolio of over 10+ properties across multiple states and ownership structures, including strategies such as buy and hold, renovation, and development. He is hands-on with most of his properties and has personally completed several multi-lot developments, including both residential and mixed-use projects.
After starting a young family, Ari stepped away from the traditional 9 to 5 to focus on helping others build wealth via strategic lending solutions and property. Drawing on his experience in accounting, property analysis, and hands-on investing, he takes a practical and transparent approach to help clients build strong financial foundations and achieve long-term success.
Outside of work, Ari enjoys spending time with his young family, playing and coaching tennis, completing his own property developments and supporting his partner who plays professional netball.